On November 1, 2009, big changes took place at most SuperClubs all-inclusive resorts…not in the resorts themselves, but in their names. Here’s a score card to keep you current:

Grand Lido Negril is now Breezes Grand Resort & Spa Negril; Grand Lido Braco is now Breezes Rio Bueno; and Starfish Trelawny becomes Breezes Trelawny. Breezes Montego Bay is no longer listed under that name since it ceased to be a SuperClubs property last September. All other Breezes, Hedonism and Rooms properties retain their names. According to Chairman John Issa, this is the first step to brand consistency, adopting the name of the company’s most popular brand across a broader spectrum.

SPECIAL PACKAGE -- To celebrate, Breezes Grand Resort & Spa Negril is holding Repeaters Week December 1-7, ’09 to thank its loyal repeat guests. Rooms start at $249 p/person p/night, with a fourth or sixth night free. The resort will roll out a Home Sweet Home spa special, offering 30% discounts on a trio of 50-minute treatments, plus a buy-two-get-one-free option. Another highlight is a complimentary three-hour catamaran voyage along Negril’s tranquil coast with a snorkeling stop at Sands Club Reef, teeming with exotic marine life. The cat will also anchor at Pirates Cave for an exhilarating Cliffside swim and a curious look inside the caves. On board, snacks and drinks will be served to a background of Reggae beats. Additional private events during the special week include a cocktail party with live jazz, lunch on the clothing-optional beach and a gala dinner prepared by the resort’s award-winning culinary team. www.breezes.com

When rebranding is complete, there will be 11 Breezes Resorts in 6 countries.  All-inclusive vacations at SuperClubs resorts include multiple dining options in themed restaurants, unlimited premium brand drinks, and a host of land and water sports ranging from scuba diving, windsurfing and kayaking to tennis, golf and the company's famous flying trapeze classes.  Each Breezes also has an a la carte Blue Mahoe Spa, featuring the signature Island Coffee Mint Glo, Bamboo massage and Tropical Fruit Facial.

SuperClub Resorts have become very popular for two types of travelers: weddings and groups (from corporate to girls getaways and family reunions). Nuptials are free with a minimum 3-night stay, and government fees are absorbed as well if the couple stays 7 nights.